Backer
Backer
backer.com
Locations
San Francisco, CA, USA
industry
Finance · Financial Services · Fintech
Size
11 - 50 employees
Stage
Series A
founded in
2015
Socials
LinkedInCrunchbaseTwitterInstagram
About

Backer builds modern financial infrastructure and consumer experiences to help families invest more in their kids. Families open or link a child's 529, share a gifting page, and give the people who love them a way to contribute. 529 plans, broker-dealers, and consumer platforms can add the same gifting to their accounts. Backer pairs a long history of 529 experience with modern fintech infrastructure and AI-native operations. It is the company behind SavingForCollege.com, the independent source for 529 plan data, ratings, and tools since 1999, and TrumpAccounts.com, the educational guide to Trump Accounts (530A). More than 455,000 529 contributions processed, more than 277,000 people reached, and more than $100 million saved toward kids' futures. Backer is the tradename of Principly, Inc., an SEC-registered investment adviser.

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