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Senior Lifecycle Marketing Manager, Member Growth
BetterUp
Marketing & Communications, Sales & Business Development
New York, NY, USA · San Francisco, CA, USA · Washington, DC, USA · Chicago, IL, USA · Austin, TX, USA · Austin, TX, USA · Texas, USA · Minneapolis, MN, USA · Chicago, IL, USA · Washington, DC, USA · San Francisco, CA, USA
Posted on Sep 11, 2024
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
As the Senior Lifecycle Marketing Manager, your role is strategic and executional, creative and data-driven — and you’ll directly impact how we bring personal and professional growth to our members.
This critical role on the Member Growth Marketing team will own and optimize end-to-end member lifecycle communications to engage members throughout their BetterUp journey. You’ll develop multi-channel strategies to drive member engagement aligned to member outcomes, lead product-led growth initiatives, and build a platform-grade member lifecycle marketing experience.
Beyond lifecycle marketing expertise and effective cross-functional collaboration skills, ability to develop compelling storytelling, deliver campaigns that add value at every touchpoint to engage members authentically, and achieve growth through hypothesis-driven experimentation are key skills to succeed in this role.
What you’ll do
- Develop and optimize global, end-to-end member lifecycle marketing journeys to increase member engagement for enterprise/B2B2C products
- Partner with product and marketing operations to run experiments along the member journey, using multi-channel communications and effective storytelling to drive member activation, engagement, and retention
- Collaborate with marketing client services to launch member campaigns aligned to customer-specific and scaled member outcomes goals
- Develop and pilot member lifecycle communications journeys for new products and iniatiives, ensuring marketing is on pace with product development to reduce funnel dropoff
- As a member communications SME, consult cross-functional teams on best practices, identify opportunities to mature and scale member lifecycle campaigns, and serve as a key stakeholder for member product marketing initiatives
- Manage KPIs, own campaign performance, and use data and insights to build and refine personalized member experiences
- Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels, and systems optimization
If you have some or all of the following please apply:
This is a collection of skills that we believe would make someone successful in this position. If you feel that you have the majority of these skills or others that will ensure your success in this role, please apply.
- 5+ years relevant experience (lifecycle marketing, campaign management, growth marketing) with a focus on B2C or B2B2C audiences
- Excellent project management skills and ability to effectively collaborate and communication cross-functionally as part of a remote team
- Experience copywriting, designing, and leading creative development for consumer-facing marketing campaigns.
- Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, personalization, and marketing research
- Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
- Experience building repeatable processes that scale, improving operations or driving change management a plus
- Bonus: Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience, member growth marketing experience
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental and vision insurance
- Flexible paid time off
- Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is $127,000 – $218,000.
If you live in New York, the base salary range for this role is:
$146,000 – $218,000: New York City
$127,000 – $190,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
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