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Senior Partner Marketing Manager, Member Growth
BetterUp
Marketing & Communications, Sales & Business Development
New York, NY, USA · San Francisco, CA, USA · Washington, DC, USA · Chicago, IL, USA · Austin, TX, USA · Austin, TX, USA · Texas, USA · Minneapolis, MN, USA · Chicago, IL, USA · Washington, DC, USA · San Francisco, CA, USA
Posted on Sep 11, 2024
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
As a Senior Partner Marketing Manager, you’ll be in a critical client-facing role on the Member Growth Marketing team that’s equal parts strategy and execution, creative and data-driven. You’ll own a portfolio of key strategic accounts, and develop effective B2B2C marketing strategies to drive member adoption and engagement growth. You’ll have the opportunity to define and drive B2B2C launch motions, lead member marketing innovation and product-led growth initiatives, and help us build a best-in-class partner and member marketing experience.
Beyond marketing client services and effective cross-functional collaboration skills, ability to envision multi-channel change management campaigns for leading global organizations, deliver a broad range of marketing initiatives from events to email, and build effective working relationships with partner stakeholders are key skills to succeed in this role.
What you’ll do:
- Develop, optimize, and execute global B2B2C partner marketing strategies and multi-year communications plans to increase member activation and engagement across BetterUp’s products
- Manage all marketing client services for a portfolio of enterprise and key strategic accounts, including multi-channel marketing strategy, marketing content and campaigns, and launch production
- Monitor and own success metrics for partner launches, and deploy real-time interventions as needed
- Support member growth in bringing innovative initiatives to market, such as identifying partner enablement and member marketing opportunities, influencing product roadmaps, and leading member growth pilots with enterprise customers
- Drive strategic initiatives focused on member growth, including campaign and content development, marketing insights, new channels and capabilities, lifecycle marketing, and growth experimentation
- Streamline delivery and access of member marketing campaigns, assets, and tools to enable cross-functional partners and scale member marketing excellence across the organization
- Lead strategic initiatives focused on operational excellence and scale, including the partner enablement and co-marketing experience, content library development, and launch playbooks
- Work with marketing client services, customer success, and account management to develop bespoke co-branded member outreach programs for key strategic accounts, tailored to account-specific member growth and partner satisfaction goals
If you have some or all of the following please apply:
This is a collection of skills that we believe would make someone successful in this position. If you feel that you have the majority of these skills or others that will ensure your success in this role, please apply.
- 5+ years relevant experience (partner-facing experience, marketing consulting, digital health or consumer health marketing) with a focus on B2C or B2B2C audiences
- Excellent project management skills and ability to effectively collaborate and communication cross-functionally as part of a remote team
- Strong presentation skills and passion for supporting partners with a successful client services track record
- Experience ideating and leading growth marketing and/or lifecycle marketing initiatives, marketing campaign development, and marketing research
- Self-motivated and highly organized with the ability to apply expertise and learnings to new environments with new constraints
- Experience building repeatable processes that scale, improving operations or driving change management a plus
- Bonus: Experience with JIRA, Braze, Salesforce, Looker, Amplitude a plus, startup experience, growth marketing experience
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental and vision insurance
- Flexible paid time off
- Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is $127,000 – $218,000.
If you live in New York, the base salary range for this role is:
$146,000 – $218,000: New York City
$127,000 – $190,000: Albany, Buffalo, Nassau, Newburgh, Rochester, Syracuse
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
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