Grassroots Carbon (“GRC”) is the leading grasslands restoration and soil carbon storage company focused on empowering U.S. ranchers to implement regenerative land management practices on grasslands across the U.S. By partnering with Grassroots Carbon, ranchers can generate additional revenue opportunities by entering into our carbon credit program. In addition to enhancing soil health and promoting biodiversity, these regenerative practices have tremendous potential to combat climate change by drawing down and removing large quantities of atmospheric carbon dioxide into the soil. Grassroots Carbon is proud to have partnered with over 125 producers across 1.3 million acres in 19 states, to implement practices that restore grasslands, improve habit, build soil health and drive nature-based soil organic carbon drawdown through the healthy soils.

We are on a mission to convert millions of acres of degraded grasslands into healthy, thriving ecosystems that sequester massive amounts of carbon and have notable partnerships with leading organizations, including Audubon Conservation Ranching, Texas Agricultural Land Trust, Understand Ag, and Colorado State University’s Soil Carbon Solutions Center to advance this mission. Built on a foundation of scientific rigor, quality, and transparency, Grassroots Carbon has secured long-term contracts with leading companies, including Microsoft, Nestle, Olipop, Marathon Oil, Shopify, and Urban Villages to reduce their carbon impact and reach their sustainability goals.

About the Role:

As a Rancher Sales Account Executive covering the states of Louisiana, Mississippi, Alabama, Georgia, South Carolina, and Florida, you will be responsible for identifying potential ranchers for GRC’s carbon storage program, communicating GRC’s value proposition, explaining how GRC works with ranchers to store soil carbon to generate revenue, contract negotiations, and ongoing account management responsibilities with support from the GRC carbon operations team. You will also be responsible for promoting GRC as a best in class partner for ranchers in the soil carbon credit market. Your success in the role will depend on building relationships with a portfolio of ranchers that are interested in regenerative grazing management practices with the support of our marketing team and the ability to sell soil carbon storage programs that are essential to meeting the demand for high-quality soil carbon credits from our corporate buyers.

Responsibilities:

Rancher Prospecting

Work closely with the operations and finance teams to identify ranches that align with GRC’s carbon credit programs
Evaluate ranches based on their suitability for soil carbon credit programs by implementing regenerative practice changes

Rancher Outreach and Marketing

Help create effective outreach strategies to attract ranchers
Collaborate with the marketing team to promote GRC’s value proposition at conferences and grazing and coalition events

Relationship Management

Build and maintain strong relationships with ranchers and relevant networks
Act as an ongoing point of contact for ranchers throughout their engagement with GRC

Contracting and Transition Support

Manage the process of contracting with ranchers
Ensure a smooth transition to the carbon credit operations team

Event Participation and Lead Generation

Participate in or organize events to meet and attract potential landowners
Collaborate with companies and organizations to find new sales leads

Process Improvement

Identify opportunities to enhance engagement and contracting efficiency
Explore innovative ways to deliver additional value to landowners

Required Experience and Knowledge

Experience in engaging with landowners, ranchers, or farmers
Experience with regenerative grazing management practices and the associated benefits for soil and grassland health
Experience with soil carbon projects or other ecosystem services is a plus
Existing network of rancher relationships is a plus
Skilled in explaining and negotiating contract terms
Proven track record in closing deals and addressing concerns

Education

Relevant Degree: A bachelor’s degree or higher in Range Management, Animal Science, Agriculture, or a related field is required

Skills

Ability to present information clearly to both individuals and groups
Comfortable with changing priorities and dynamic environments.
Keen to expand knowledge in relevant areas like soil science and ecology

Additional Experience

Experience with soil carbon projects or other ecosystem services is a plus

Travel and Field Work

Frequent travel to trade shows and conferences in your region
Hands-on experience in projects and interactions with landowners on-site

Tips for success in the role

Focus on creating strong, trusting relationships with ranchers
Continuously educate yourself on soil carbon credits, regenerative practices, and industry trends
Be proactive in addressing any barriers or concerns raised by ranchers
Keep meticulous records of rancher interactions and GRC program status
Be prepared to pivot based on feedback and changing strategies

By excelling in these areas, you’ll play a crucial role in helping GRC meet its mission of promoting sustainability through soil carbon credits.

Health Insurance plan with $0 deductible and $0 co-pay
Dental, and vision insurance plans
Flexible spending account option.
Open Paid Time Off Policy plus 9 paid holidays per year as listed in our Company Handbook
Participation in our 401(k) savings plan
Company-paid Life and AD&D coverage
Educational materials and expenses to support continuing education opportunities

*Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital*

About Soilworks Natural Capital:

Grassroots Carbon is proud to be a portfolio company of Soilworks Natural Capital which provides shared services to our fast-growing company. Soilworks is a private equity fund that invests in, incubates, and acquires companies to help accelerate the Regenerative Agriculture movement and is on a mission to prove Regenerative grazing is the most profitable way to ranch. Soilworks principles include better and healthier food, restoring plant and animal diversity, regenerating soil to store water and carbon, and creating more profitable family farms. Soilworks was launched by the co-founders of Scaleworks, a technology venture equity fund based in San Antonio, TX.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and our customers. We are an equal opportunity employer and do not discriminate against protected characteristics. All candidates will be given the same consideration.

*No visa sponsorship is available for this position*

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