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Campaign Manager
Guild
United States
Posted on Oct 25, 2024
At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 32 states: AZ, CA, CO, CT, FL, GA, ID, IL, IN, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. All salaries ranges are standardized nationwide and will not vary by region.
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If you are an Internal Candidate, please apply via our Internal Job Board.
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At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:
- Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
- Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
- Be an Owner - holding self and others accountable to meet commitments
- Create Belonging - recognizing the value that different perspectives and cultures bring to our company
Guild is hiring a Marketing Campaign Manager. As a Campaign Manager, you will execute strategic B2B marketing campaigns that drive brand awareness, generate leads, and support business growth. This role requires a proactive and results-oriented individual with a solid understanding of B2B marketing strategies, strong project management skills, and the ability to collaborate effectively with cross-functional teams.
Key responsibilities:
- Campaign Strategy & Planning: Develop and implement comprehensive B2B marketing campaigns aligned with company goals. Create strategies that drive engagement, generate qualified leads, and support sales efforts.
- Project Management: Oversee the execution of marketing campaigns. Ensure projects are delivered on time, within scope, and within budget.
- Data-Driven Insights: Contribute insights to analyzing campaign performance. Leverage data to optimize campaign performance towards continued improvement.
- Cross-Functional Collaboration: Work closely with product marketing, content, design, digital, and marketing operations teams to develop and execute cohesive campaign strategy, messaging, and content across channels.
- Content Creation & Optimization: Collaborate with content creators to develop compelling content for various channels, including email, social media, webinars, and digital ads. Ensure content is optimized for lead generation and audience engagement.
- Market Research & Trend Analysis: Stay informed about industry trends, competitor activities, and market dynamics to inform campaign strategies and identify new growth opportunities.
You are a strong fit for this role if you have:
Required Competencies:
- 3 - 5 years of experience in B2B marketing
- Proven track record of executing successful marketing campaigns
- Understanding of B2B marketing principles and best practices
- Excellent project management and organizational skills
- Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce, Marketo, Hubspot, Google Analytics)
- Excellent written and verbal communication skills
- Ability to analyze data and derive actionable insights
- Experience managing budgets and working with external vendors
- Detail-oriented and able to manage multiple projects simultaneously
- Collaborative team player with a proactive and positive attitude
- Adaptable and capable of thriving in a fast-paced, dynamic environment
We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market competitive, including a base salary range of $105,000-$127,500 and variable (bonus) eligibility, as well as company stock options.
At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own.
Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.
Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:
- Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
- Access to a 401k to help save for the future
- Open vacation policy for employees to rest and recharge
- 8 days of fully-paid sick leave, to take the time to heal and or recover
- Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
- Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
- Education benefits and tuition assistance to help your future development and growth
PRIVACY NOTICE
I understand that I am applying for employment with Guild and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment.
I understand and agree to Guild's use of my information in accordance with Guild's Privacy Policy and, for applicants that are residents of the State of California, Guild's Applicant Privacy Notice and California Notice at Collection.