NovoEd’s collaborative learning platform empowers organizations to design and deliver experiential learning that accelerates business performance on a global scale. Since the company’s founding at Stanford’s social algorithm laboratory in 2012, global corporations, executive education providers, and training firms have relied on NovoEd to develop high-value capabilities through purposeful practice and application, coaching and mentorship, and group collaboration. NovoEd’s proven approach to learning connects diverse groups of learners, mentors, and leaders in a high-impact online environment, unlocking your organization’s collective knowledge and driving measurable outcomes.

Who Are You?

As Sr. Product Marketing Manager, you will work on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with our platform. You will develop impactful marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We frequently transition from working on strategic plans or creative ideation to detailed execution.

You’ll work closely with the broader marketing team, product, and go-to-market teams to solve complex problems, define our positioning, and reinforce an incredible product narrative in the mind of our customers and target audience. You will work closely with company leadership on bringing NovoEd’s corporate narrative and vision to life to accelerate our mission. Most of all, you will lead the go to market process for new and existing products.

What Will You Do?

Develop a deep understanding of NovoEd’s capabilities for new and existing products and lead go-to-market efforts for them
Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth
Define customer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings
Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy
Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials
Partner with product managers and developers to bring new features and products to market
Lead cross-functional operational readiness teams to price, position, and sell new products
Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities

What Skills Are Needed For This Role?

Experience & Skills

Bachelor’s degree
7+ years of professional non-internship marketing experience
Experience marketing solution-oriented SaaS businesses into large enterprises at an account level
Experience in workforce education or marketing to Enterprise HR a plus
Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
Experience using data and metrics to drive improvements and show results
Experience driving direction and alignment with cross-functional teams
Experience building messaging and positioning for new product categories and domains

Preferred Qualifications

Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Experience communicating results to senior leadership
Experience guiding creative input, development and execution from concept to completion

NovoEd provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Hiring Process

Step 1

Step 2

Step 3

After you apply, a recruiter may reach out to you for an introductory call.

If your background is a match for the role, you may phone interview with 1-2 people.

If you continue through the process, you will participate in virtual interviews with a total of 3-10 people, depending on the seniority of the role.

There is also a case study project that will be assigned as part of the final round of the interview.

This job is no longer accepting applications

See open jobs at NovoEd.See open jobs similar to "Sr. Product Marketing Manager" Ulu Ventures.

See more open positions at NovoEd

Privacy policy Cookie policy

Funding the future starts with your big idea.

Privacy Policy
LP LOGIN