Brand Marketing Lead

Sounder
Sounder

Marketing & Communications

Doha, Qatar

Posted on Jul 27, 2026
About IHeartArabi

iHeartArabi is the premier destination for high-quality audio storytelling in the MENA region. As

an extension of iHeartMedia, the #1 audio company in the United States, we combine global

production standards with deep regional relevance. We are dedicated to creating culturally

relevant podcasts and audio content that entertains, informs, and connects with Arabic-speaking audiences worldwide.

As the region's podcast ecosystem continues to mature, iHeartArabi is uniquely positioned to

help shape the future of audio—not only by creating exceptional content, but by building

awareness, educating the marketplace, and accelerating adoption among audiences, creators,

agencies, and brands.

Role Overview

iHeartArabi is seeking a Brand Marketing Lead to drive the company's marketing strategy across

the MENA region.

This is a strategic role focused on building the iHeartArabi brand, positioning iHeart as the

leader in premium audio and podcasting, and growing awareness of the medium among

advertisers, agencies, creators, and consumers throughout MENA and beyond.

The successful candidate will own the overall marketing vision for iHeartArabi, from corporate

brand marketing and thought leadership to audience growth, show launches, communications,

partnerships, and industry education.

Success will be measured by increased brand awareness, stronger agency and advertiser

engagement, audience growth, and the continued development of the podcast ecosystem

across the region.

Key Responsibilities

Brand Strategy & Positioning

  • Develop and execute the long-term marketing strategy for iHeartArabi across the MENA


region.

  • Establish iHeartArabi as the leading premium audio and podcast company in the region.
  • Build consistent messaging across consumer, creator, and commercial audiences.
  • Ensure brand consistency across all marketing, communications, partnerships, and


events.

Audience Growth & Performance Marketing

  • Oversee audience acquisition strategies across audio, video, and social platforms.
  • Lead performance marketing initiatives to grow listening, viewing, subscribers, and


community engagement.

  • Optimize marketing investment based on data and measurable business outcomes.
  • Support launches of new shows, creators, and content franchises.


Industry Education & Market Development

  • Lead initiatives that educate agencies, advertisers, and brands on the value of podcast


advertising and digital audio.

  • Develop thought leadership programs, research, insights, presentations, and that help


grow the overall audio category.

  • Create sales enablement materials that support internal sales development as well as


resellers in region.

  • Partner closely with sales to increase advertiser adoption and unlock new commercial


opportunities.

Brand Marketing & Communications

  • Develop campaigns that elevate both the iHeartArabi brand and its portfolio of shows.
  • Own corporate marketing initiatives including PR, earned media, speaking


opportunities, newsletters, and industry communications.

  • Build relationships with key industry organizations, media partners, and marketing


communities.

Partnerships & Events

  • Lead marketing support for strategic partnerships with brands, platforms, creators, and


media organizations.

  • Develop marketing programs around industry events, conferences, and live experiences.
  • Identify partnership opportunities that increase visibility and accelerate brand growth.


Agency & Vendor Management

  • Manage external PR, and performance marketing agencies.
  • Establish clear objectives, budgets, KPIs, and accountability for PR and marketing


partners.

  • Ensure marketing investments deliver measurable business impact.


Analytics & Insights

  • Define marketing KPIs and reporting frameworks.
  • Monitor brand awareness, audience growth, engagement, campaign performance, and


commercial impact.

  • Use data and consumer insights to continually refine marketing strategy.


Requirements

  • 8–12+ years of experience in brand marketing, consumer marketing, media marketing,


or strategic communications.

  • Experience developing integrated marketing strategies for media, technology,


entertainment, or consumer brands.

  • Strong understanding of digital marketing, performance marketing, and brand building.
  • Experience working with agencies and managing external partners.
  • Excellent communication and presentation skills.
  • Experience partnering with commercial teams to support revenue growth.
  • Strong analytical mindset with the ability to translate data into strategy.
  • Comfortable operating in a fast-growing entrepreneurial environment.


Ideal Profile

  • Strategic thinker with strong execution capabilities.
  • Passionate about building brands and developing new markets.
  • Commercially minded with a deep understanding of advertiser needs.
  • Strong storyteller capable of simplifying complex ideas.
  • Comfortable representing the company publicly with agencies, clients, partners, and


industry organizations.

  • Highly collaborative across content, commercial, production, and executive teams.


Nice to Have

  • Experience in podcasting, streaming audio, media, entertainment, or creator ecosystems.
  • Experience launching new media brands or products.
  • Background in B2B marketing or category marketing.
  • Experience with PR, communications, and thought leadership.
  • Experience managing research and industry insights initiatives.
  • Existing relationships within the MENA advertising, media, or agency landscape.
  • Strong understanding of emerging digital media trends across the Middle East
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