At A-Players, we match strategic business talent with impact-driven startups that are changing the world for the better. Now, we’re looking for a Lead Generation Specialist to help us grow our client base on Upwork.

Your mission? Spot high-potential opportunities, craft thoughtful, personalized bids, and bring in clients who align with our values. If you're detail-oriented, love the thrill of converting cold leads into warm conversations, and want your work to have a bigger purpose, we’d love to meet you.

Requirements:

Upper-intermediate level of English — strong written and verbal communication
Proven experience with Upwork lead generation — from setting up and optimizing a profile to crafting tailored bids and managing client communication
Solid grasp of B2B sales and experience selling IT outsourcing / outstaffing services
Confident user of ChatGPT, Claude, or similar AI tools
Basic knowledge of CRM tools (e.g. Copper, HubSpot)
Strong attention to detail and ability to tailor bids to client needs
Comfortable working US business hours (East & West Coast)
Able to manage multiple proposals and conversations in parallel

Nice to have:

Experience with Upwork automation tools
Familiarity with startup environments or founder-led sales

Key Responsibilities:

Generate and qualify leads on Upwork — from profile setup to proposal submission
Write clear, tailored bids aligned with client needs, ICP and our positioning
Collaborate with the growth team to align messaging and improve win-rate
Track outreach performance, analyze patterns, and run A/B tests to optimize lead-gen strategy
Monitor market trends and identify opportunities within our niche
Maintain and update CRM records for clear pipeline visibility
Use AI tools to streamline and scale lead generation efforts

We Offer: