Data Rated Audiences Sales Executive

Truthset
Truthset

Sales & Business Development · Full-time

New York Metropolitan Area, USA

USD 120k-200k / year + Equity

Posted on Sep 21, 2026

Data Rated Audiences Sales Executive to drive consumption of Audience segments among media agencies, publishers and platforms.

About Truthset
  • Truthset is an independent data science company on a mission to eliminate marketing waste caused by inaccurate consumer data. Using its patented Truthscore methodology, Truthset measures the accuracy of consumer demographic and identity data down to the individual record — data that can otherwise carry error rates of up to 60%. Drawing on a Data Collective of 20+ data providers, Truthset partners with leading brands, CTV platforms, and media buyers — including Paramount, Heineken, and Univision — to help them target more precisely and spend more efficiently.
About the Role
  • Data Rated Audiences is Truthset's flagship audience product. It applies transparent, tiered accuracy ratings (AAA, AA, A, B) to audience data, so marketers can choose the right balance of precision and scale for any campaign. These audiences are built for direct activation through major data marketplaces and demand-side platforms, including The Trade Desk, Yahoo's DSP, and Freewheel's Audience Manager.
  • We're hiring a Data Rated Audiences Sales Executive to drive consumption of Data Rated Audiences among media agencies. This person will own relationships with agency trading desks and data marketplace partners, growing usage of Truthset's rated audiences and carrying a quota tied directly to that consumption.
Key Responsibilities
  • Own a quota for consumption/revenue of Data Rated Audiences sold through data marketplaces such as The Trade Desk, Yahoo's DSP, and Freewheel's Audience Manager.
  • Build and manage relationships with media agencies, agency trading desks, and holding companies, positioning Data Rated Audiences as the accuracy-tiered alternative to standard third-party audience data.
  • Educate agency planners, buyers, and data strategists on Truthset's Truthscore methodology and how tiered accuracy ratings (AAA–B) improve campaign performance and reduce wasted spend.
  • Partner closely with data marketplace and DSP partner teams to drive audience segment activation and ongoing usage.
  • Develop and execute account and territory plans to build pipeline and consistently meet or exceed quota.
  • Collaborate with Truthset's product, marketing, and partnerships teams to relay agency feedback and help refine go-to-market strategy.
  • Track and report on pipeline, consumption metrics, and forecasted revenue using CRM tools.
  • Represent Truthset at industry events, agency meetings, and conferences.
Required Qualifications
  • 3–7 years of sales experience selling third-party data or audience segments to media agencies.
  • Proven track record managing and exceeding a quota tied to data/audience consumption sold through data marketplaces (e.g., The Trade Desk, Yahoo's DSP, Freewheel's Audience Manager, LiveRamp, or similar).
  • Experience at a data provider, data marketplace, or identity/audience company strongly preferred.
  • Established relationships with media agency trading desks, data strategists, or programmatic buying teams.
  • Strong working knowledge of the programmatic/audience data ecosystem — DSPs, data marketplaces, identity resolution, and audience activation.
  • Excellent communication and consultative selling skills; comfortable explaining data accuracy and methodology to both technical and non-technical buyers.
  • Self-starter who can independently manage a full sales cycle from prospecting through close.
Preferred Qualifications
  • Existing book of business or active contacts within major agency holding companies.
  • Familiarity with data accuracy, identity resolution, or data quality concepts.
  • Experience selling into CTV, social, or open web audience activation use cases.
What Success Looks Like (First 6–12 Months)
  • Consistently meets or exceeds quarterly consumption/revenue quota.
  • Establishes Data Rated Audiences as a go-to audience solution with a defined set of target agencies.
  • Builds a healthy, forecastable pipeline spanning multiple data marketplace partners.
  • Compensation
  • Base Salary: $120,000 — $140,000
  • OTE (On-Target Earnings): Up to $200,000
  • Competitive benefits package
  • Equity consideration based on experience
  • Salary range
  • $120,000 - $200,000 per year
See more open positions at Truthset