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SoFi
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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role:
We are seeking an SEO Strategist to help grow our organic presence for all our financial products and services. This person would help execute SEO research, discover new opportunities, manage the project workflow, implement best practices, analyze organic growth, and manage both content publication and content measurement.
This is an excellent opportunity for a data-driven and ambitious individual with a SEO background to strategize and implement best-in-class search capabilities to become one of SoFi's core business drivers.
What you'll do:
Expand SoFi’s organic footprint into previously untapped search space for both high volume core business terms and broad match, long tail keywords.
Manage publication of search optimized content, identify new content opportunities, and measure page performance.
Monitor keyword rankings and implement quick turn solutions and optimizations where needed.
Identify upcoming trends and coordinate a strategy for how to best position SoFi for the changing organic landscape.
Produce quantitative reporting and qualitative explanations on weekly performance.
Help manage external agencies, partners, and platforms.
Implement both internal and external linking tactics to grow page authority.
What you'll need:
3+ years of relevant SEO experience
Bachelor’s degree
Strong attention to detail
Deep understanding of content production, optimization, and management
Ability to manage project workflows across multiple teams
Experience with SEO software (Moz, BrightEdge, Search Console, etc)
Experience in web publication and CMS, especially within WordPress
Experience with performance analysis and presentation
Strong analytical and quantitative skills