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Product Marketing Manager, Student Audience
SoFi
Marketing & Communications, Product
San Francisco, CA, USA
Posted on Feb 8, 2025
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
As Student Strategy Marketing Manager at SoFi, you will have the unique opportunity to lead strategic audience specific marketing efforts across the organization. You will become SoFi’s foremost expert in the student audience understanding their (and their parent’s) journey from high school through college graduation and developing and bringing to life a marketing strategy that will help drive growth among this audience.
What you’ll do
- Develop and execute comprehensive Go-to-market Strategy for student and parent audience
- Create audience specific value propositions and marketing messaging
- Collaborate with PMMs and channel managers to build a budget and KPIs for student related initiatives
- Work with data science to develop reporting tools to measure effectiveness of member acquisition, engagement and product adoption
- Report regularly on performance metrics to both marketing and BU leadership
- Drive continuous test and learn strategies to refine performance and inform product insights to better serve this audience
- Drive audience segment related research and insight analysis
- Own the education strategy including but not limited to both the development of tools and materials with the support of our content and creative teams and the distribution of those materials
- Work with the In School Sales Team to support conference marketing and Student Facing Collateral
- Lead our Scholarship and Partnership strategies
What you’ll need
- Passionate Advocate for the consumer: A naturally curious individual who will dig deep into insights and experiences to understand the consumer and their circumstances and the ability to turn that into strong marketing and consumer focused problem solving.
- Data driven marketer: Comfortability in extracting insights from data to help understand the consumer, their behavior and the connectivity to business results to drive for continually improved performance.
- Proven experience launching successful marketing campaigns.
- Experience in product performance management.
- Proactive Problem Solver: Thrives in fast-paced environments, with a proven ability to manage multiple priorities.
- Influential Leader: A strong communicator who can lead through influence, working across teams to deliver performance.
- Strong project management skills with experience working in matrixed organizations.
- Collaborative Team Player: Enjoys working on cross-functional teams with multiple stakeholders.
What you'll need:
- Bachelor’s degree.
- 5+ years experience in marketing roles,
- Ability to use data in the measurement and reporting of campaign effectiveness.
- Experience writing creative briefs,
- Excellent oral and written communication skills and an ability to influence others.
- Experience in digital, social and influencer strategy is a plus.
Compensation and Benefits
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
Internal Employees
If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.